What is “application installation optimization” in Google Play Store? How to activate or deactivate it? – Gadgets to use


Google has now added “Optimized app installation” to the Play Store on Android. The new feature aims to make installing and launching apps smoother and faster on your device by analyzing app usage. In this article, let’s see what app install optimization in Google Play Store is and how you can enable or disable it on your phone.

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What is app installation optimization in Google Play Store?

Optimization of application installation in Google Play Store

Optimizing application installation aims to speed up installation and make applications faster to open and run. It does this by collecting data on how you interact with a newly installed app or what parts of the app you use when you first open it.

It is a two step process. First, Google analyzes which parts of an app are commonly used or ignored based on crowdsourcing data. Using the same, it finds the trend regarding the most important and overlooked features of the app.

Google can then prioritize the features most used when downloading and optimize the app to install, open and run faster for everyone. The least used feature may not be installed until a user tries to use it or when the connection has improved.

What data is collected by Google?

When app install optimization is enabled, Google collects information about which parts of the app you accessed and in what order when you first opened it after installation. This is combined with data from other people who use the app to find trends around the important and unimportant parts of the app.

It does not collect any personal information, either your name or your email address. It doesn’t look at anything outside of the app like other apps or content on your device. No information is collected about the content downloaded or uploaded into the app.

Google indicates that the data collected complies with the existing privacy policy and is used for:

  • Speed ​​up application installation from Google Play
  • Reduce the time it takes to open and run apps
  • Reduce strain on your device’s processor, battery, and storage

How to activate or deactivate the optimization of the installation of applications?

First spotted in April, app install optimization is now rolling out to Android devices around the world. Once you get the feature, Play Store will automatically greet you with the prompt “Google optimizes app installations with your help” when you open it.

Since it is enabled by default, you do not have to do anything to enable it. However, if you don’t want Google to collect your data, here’s how to turn it off:

  1. Open Google Play Store on your phone.
  2. Tap your account profile picture in the top right corner.
  3. From the menu, select Settings.
  4. Here click on General to extend it.
  5. Disable the toggle for Optimization of the application installation.

What happens when you turn it off?

When you turn it off, Google will stop sending data about the parts of an app you are using. However, Google’s support page mentions that even if you turn off App Installation Optimization, your apps may still benefit from data collected from other people.

So if you want, you can comfortably turn off app installation optimization in the Play Store settings.


This was about optimizing the installation of apps in Google Play Store and the data it collects. Besides, we also mentioned how to turn it on or off on Android and what happens when you turn it off. Anyway, what do you think of the new feature? Let me know in the comments below.

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