Veteran Microsoft Home Entertainment executive promoted to lead new consumer sales team – Media Play News

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Microsoft’s Dametra Johnson-Marletti

Thomas K. Arnold

Dametra Johnson-Marletti, a veteran home entertainment executive at Microsoft Corp., has been promoted to corporate vice president and chief commercial officer, Games, at the Redmond, Wash.-based tech giant.

She has been tapped to lead a new consumer sales organization games team within the marketing organization that will manage e-commerce, sales strategy and third-party retail channel management, covering sales of games and entertainment experiences around the world and across digital and physical storefronts. distribution network partners.

Announcing the creation of the new unit, Microsoft CMO Chris Capossela said, “I am thrilled to add his voice and experience to this group.

During his 21 years at Microsoft, Johnson-Marletti helped shape the strategy and growth of several companies. She has led collaborations with game publishers, major studios, content creators and big box retailers. It has also established partnerships with leaders, both internally and in the gaming and entertainment industries.

Prior to her promotion, Johnson-Marletti most recently served as General Manager of Digital Stores Category Management, playing a key role in the evolution and transformation of Microsoft’s e-commerce policies and business models. Prior to joining Microsoft Store, she worked for nine years in the Xbox business.

Outside of Microsoft, Johnson-Marletti serves on the board of directors of Medical Teams International, a global nonprofit organization created to provide lifesaving medical care to people in crisis with preventable illnesses.

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