the impressive number of in-app purchases


Sensor Tower and Finbold Reveal App Store Spending Growth Figures 2021 – Users Earned Billions of Dollars in In-App Purchases.


According to Finbold, the website dedicated to the financial world, in the first 6 months of 2021 total user spending on mobile apps was highest in the past two years: a growth of 24.8% for a total of almost $ 65 billion.

The notable increase over the 52 billion in spending carried out in 2020 was probably also determined by consumer behavior influenced by the effects of the pandemic COVID-19[female[feminineBut the growth trend of in-app purchases appears to continue despite the easing of restrictions.

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App Store and Sensor Tower data reveals App Store and Google Play Store revenue

(Sensor tower)

Most of those mind-boggling numbers, well $ 41.5 billion – was spent onApp Store Apple, which recorded an increase of 22.05% on an annual basis, while the product of Google play store have reached “only” $ 23.4 billion, about 1.8 times cheaper than the App Store.

The Play Store, however, outperforms the competitor in terms of growth rate performance: the 30% more than at the same period of 2020. Second Sensor tower me Finbold, this data is due to the fact that the operating system Android it is mostly used in countries that are still affected by restrictions and quarantines.

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The area Games ranks first for the most significant expense with your $ 10.32 billion. Between the apps, they share the podium TIC Tac with $ 920 million spent, followed by Youtube ($ 564.7 million) e Tinder ($ 520.3 million). The only streaming platform in the top 10 is Disney +.

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