Streamers invested 245 million euros in local content in 2021 |

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From Pascale Paoli-Lebailly to Paris

22 December 2021

Streaming platforms significantly increased their investments in the creation of French content in 2021, paying around € 245m compared to € 86m in 2020.

The annual figures from the VoD observatory compiled by the public funding body CNC show that Prime Video offered around 450 French titles and Netflix 370 last September.

TV series represent 44% of platform investment and the flagship genre.

“This year, Netflix’s investment would represent nearly 20% of French turnover for the previous year,” adds the CNC.

It will also be the minimum level for years to come after the French television regulator CSA recently signed the first official agreements with US SVoD giants Netflix, Disney + and Amazon Prime Video.

Apple App-iTunes Store has also signed an agreement relating to VoD à la carte.

These agreements regulate the obligation imposed on foreign SVoD services to devote 20% of their annual turnover in France to the creation of content in France. Eighty percent of this amount will co-finance audiovisual content, 20 percent cinema. Apple App – iTunes Store is responsible for a 15 percent obligation for both audiovisual and film content.

In effect from January 2022, this agreement could generate 250 to 300 million euros in additional funding for producers and creators in 2022, and around 350 million euros within five years, according to official figures.

Over the first nine months of the year, the French VoD market has accumulated 1.27 billion euros, registering a growth of 10.8% compared to the same period 2020, advises the CNC.

Video on demand represents 87% of the global video market (1.99 billion euros), driven by SVoD services whose turnover reached 1.12 billion euros, an increase of 17, 7% over one year. In a market dominated by Netflix (49.7%) and Prime Video (30.3%), the French platform Salto is credited with a penetration rate of 5.2%, behind Canal +, OCS and Cine +.

Pay-per-view totaled 150 million euros in revenue from January to September 2021.

On-demand consumption increased across all age groups to reach 47% of global video consumption among 18-64 year olds (TV, VoD and Internet) in the third quarter of 2021.

This proportion rises to 74% among young people aged 18 to 24. In the United States, 91 percent of viewers aged 18 to 24 consume VoD, notes the CNC.


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