Spending on Apple’s App Store and Google Play drops 4.8% to $31.6 billion


Consumer spending on in-app purchases, premium apps and subscriptions on Apple’s App Store and Google Play fell 4.8% to $31.6 billion in Q3 2022, according to data from Sensor Tower.

App adoption also fell 1% year-over-year to 35.3 billion.

The abbreviated Chinese video app TikTok is the world’s #1 non-gaming app on the App Store and Google Play combined.

TikTok saw around $914.4 million in consumer spending this quarter, bringing its lifetime total to around $6.3 billion.

TikTok was the No. 1 revenue-generating non-gaming app on the App Store, while on Google Play it came in second place behind Google One, which retained its No. 1 spot with just over 330 millions of dollars.

Apple’s marketplace revenue was more than double that of Google Play.

Apple’s market revenue fell 2.3% to $21.2 billion from $21.7 billion a year ago.

Revenue generated on Google Play fell 9.6% to $10.4 billion from $11.5 billion in the third quarter of last year.

TikTok was the most downloaded non-gaming app in both markets, reaching around 196.5 million installs in the third quarter.

In the first half of 2022, Instagram was No. 1 in terms of downloads on Google Play, but it swapped that spot with another app Meta Facebook in the third quarter, which saw around 150.3 million first-to-market installs. Android.

Consumer spending on mobile games fell 12.7% to $19.3 billion in the third quarter.

Global mobile game downloads remained stable at 13.7 billion.


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