PLLAY Labs Inc. Appoints Former Apple App Store Manager Phillip Shoemaker To Its Strategic Advisory Board


Shoemaker says, “I joined the Advisory Board because I saw the unique opportunity the PLLAY team was creating for players around the world. It’s not just about betting – PLLAY really is a business. financial technology that uses real-time data collection to protect users before, during and after a competition. They have also created a monetization engine that can provide very exciting revenue opportunities for game publishers, game platforms cloud and streaming services. I am delighted to have the opportunity to join PLLAY as a strategic advisor on this exciting journey. ”

Shoemaker is a practical leader with over 20 years of experience in the mobile space. He is currently the Executive Director and CEO of As the former head of Apple’s App Store, Shoemaker helped establish the iconic platform, including building the 300-plus review operations team, writing guidelines with Steve Jobs and testify to global government authorities. Joining the growing strength of PLLAY’s Strategic Advisory Board, Shoemaker’s appointment adds high value to current and future platform improvement initiatives.

Shawn gunn, co-founder and CEO of PLLAY said: “We have added a number of high-level, successful and experienced thought leaders in the global world of games, technology, artificial intelligence and new media . Phillip continues this successful trend of lean advisor to gain insight into key areas of the business today and into the future. He also has the connections to aid our product vision as PLLAY expands its technology to enterprise use cases and continues to improve our user identity validation and security capabilities. “

PLLAY is the world’s most powerful artificial intelligence-based video game betting and data platform. With PLLAY, players have instant and reliable access to real money competitions. The platform allows users to bet on peer-to-peer video game competitions and keep 100% of the winnings. PLLAY AI monitors in-match achievements, offers real-time data analysis, certifies winners, and distributes prizes within seconds of final results.

Founded by a team of gaming, sports betting and fintech veterans, PLLAY offers over 2 billion players the chance to put their passion to the test and make money.

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Elyse Ho
Director of Public Relations
[email protected]


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