Noodles & Company (NASDAQ: NDLS), the national fast-casual brand known for serving world-inspired noodle dishes cooked to order, announced the launch of its second ghost cooking test in San Jose, after the first test ghost kitchen at Humboldt in Chicago. Park in May 2021. Testing a second ghost kitchen model gives Noodles & Company the opportunity to expand brand access into new and emerging markets through its digital channels. Ghost Kitchen also offers increased off-site capabilities that help reach a larger consumer base, allowing more guests to enjoy noodle-centric dishes in an easier and more rewarding way.
How it works.
Noodles & Company’s new Ghost Kitchen, located in downtown San Jose, will make it easy for local Noodles fans to order their favorite Noodles menu dishes directly through the Noodles Rewards app to enjoy the many benefits of being a Noodles member. Rewards, or through delivery by a third party provider. As Noodles continues to grow its footprint, the launch of a Ghost Kitchen creates a profitable option to expand the brand into emerging markets.
“We are very excited to open our second Ghost Kitchen location and expand our presence in San Jose,” said Stacey Pool, Director of Marketing at Noodles & Company. “San José is an emerging market for us, and with this ghost cooking test we will be able to gain valuable insight into market trends and customer dynamics in the region. We will also be able to leverage these lessons for franchise opportunities in new markets, as well as the expansion of our ghost kitchen concept. With various restaurant formats, we are excited to capitalize on the rapidly growing delivery market and add new ways to serve our customers delicious noodle dishes with a practical side.
Noodles Digital-Forward Growth.
As a constant innovator in the restaurant industry, Noodles & Company has continued to offer customers new ways to enjoy the noodles they love, even during the recent pandemic. In the second quarter of 2021, Noodles saw digital sales growth of 15%, accounting for 56% of total sales. The launch of this ghost kitchen is more supportive of changes in customer behavior. As customers continue to seek the seamless integration of catering offerings, as well as a frictionless experience, this test provides an opportunity to gain insight and improve the customer ordering experience with better access to a wider audience.
Get noodles fast.
San José Center residents looking to get their fix of noodles can sign up for Noodles Rewards quickly and easily by downloading the Noodles Rewards app from the Apple App Store or Google Play Store, or by signing up online at nouilles.com/rewards. When guests sign up to become a Noodles Rewards member, they will earn a small free entry after making their first purchase.
The Noodles & Company Ghost Kitchen in San Jose is located at 949 Ruff Drive and is available for delivery and pickup through the Noodles Rewards program for maximum benefits like free delivery and food, or through delivery providers. third.
About Noodles & Company
Since 1995, Noodles & Company has been serving noodles your way, with noodles and flavors you know and love as well as new ones you’re about to experience. From indulgent Wisconsin mac and cheese to zoodles and other healthier noodles, the company has a world of flavor in every bowl. Comprised of over 450 restaurants and thousands of passionate team members, Noodles was recently named one of America’s Best Diversity Employers in 2021 by Forbes and was also named one of the Best Places to Work by the Denver Business Journal for its unique culture. built on the value of ‘Loving Life’ which begins by nurturing and inspiring every team member and every guest who walks through the door. Noodles has also achieved Women in the Lead certification for its investment in women empowerment initiatives for female members of its team and has proudly partnered with the Multicultural Foodservice & Hospitality Alliance to strengthen cultural intelligence within its teams. To learn more and to find the location closest to you, visit www.noodles.com.