New App Helps People Explore Brockholes Nature Reserve Wildlife Using Augmented Reality

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A free wildlife app is now available for download and guides visitors to the Brockholes Nature Reserve in Preston, bringing them closer to the incredible wildlife that live there.

Not only is the app the ultimate guide to wildlife, it also offers an interactive family trail to follow around the nature reserve.

Using augmented reality technology, visitors can follow the trail as Brockholes Badger appears in the nature reserve around you. Point the app to special markers along the trail and watch Badger come to life. You can also capture the fun by taking videos and photos with Badger while you enjoy an exciting family day.

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The new application

The app also includes iNaturalist – a smart guide to identifying wild plants and animals. Just take a photo and the app will find the correct species name, so you know exactly

The app was donated to Lancashire Wildlife Trust by Praxis Operations, to help support the charity’s mission to inspire people about the natural world and protect wildlife for the future.

Lindsey Shaw, Lancashire Wildlife Trust Marketing Director, said: “There is incredible wildlife around every corner in Brockholes, and our app will help visitors discover and understand.

every bird, bee, butterfly and bat they could spot.

“We are very satisfied with the positive feedback from visitors. We hope the app will help our visitors learn more about our amazing local wildlife and inspire them to take action to protect it. ”

Nova Rehman, Founder of Praxis Operations, said: “We are delighted to support the Lancashire Wildlife Trust with the donation of this evolving technology and now look forward to seeing the impact of its deployment in Wildlife Trusts nationwide. .

“We hope it will engage nature lovers of all ages in a fun way, while also raising awareness of the remarkable work undertaken by the trust. While we’re especially happy with the natural augmented reality journey, this is the first iteration and you can expect more cool features to be added over the next few months.

“As a company, we are committed to making a positive impact wherever we walk, and we are proud to support the excellent team at Lancashire Wildlife Trust.”

Available on iPhone and Android devices, the app can be downloaded from the iTunes Store and Android Market Place.


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