Netflix launches ‘Netflix at The Grove’ pop-up store – Media Play News


Netflix at The Grove pop-up store

Stephanie Prange

Netflix will launch a pop-up store at The Grove mall in Los Angeles from October 13 to January 13. 6.

‘Netflix at The Grove’ will feature a wide range of limited edition items from some of Netflix’s most popular titles including ‘Stranger Things’, ‘Bridgerton’, ‘Squid Game’ and many more. Items on sale include the Hellfire Club Raglan Shirt and the Palace Arcade Hoodie, the next to be released Inside Bridgerton book from series creator Shonda Rhimes, an assortment of Funko collectible figures from “Squid Game” and “Stranger Things,” and a curated series of merchandise from some of the kids’ properties on Netflix, including the iconic dollhouse , the new clothing line and Gabby Girl Doll from “Gabby’s Dollhouse” and children’s activity books from “Ada Twist, Scientist” and “Cocomelon.”

The Netflix at The Grove pop-up store will feature licensed items from streamers’ shows and movies.

The 10,000 square foot space will feature “camera-ready vignettes,” according to a blog post, featuring life-size versions of notable Netflix characters, including “Stranger Things” Vecna, the Young-Hee doll from “Squid Game”, Queen Charlotte’s Throne and more.

Previous Netflix experiences include ‘Stranger Things: The Experience’, ‘Stranger Things: The Store’, ‘The Queen’s Ball: A Bridgerton Experience’, ‘Money Heist: The Experience’ and ‘Viva Las Vengeance: Army of the Dead’ .

“Following the incredible success and enthusiasm of our fans for our immersive experiences around the world, this felt like the most organic next step to continue our growth and bring together Netflix’s most beloved shows from in a completely new way,” Greg Lombardo, head of live experiences at Netflix, said in a statement. “Celebrating our fans and giving them the opportunity to immerse themselves in the world of stories they love is at the heart of what we do, and we’re thrilled to bring that experience to life at The Grove.”

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In early December, “Netflix at The Grove” will expand its experiential offerings to include a second floor with new immersive elements related to programming coming to Netflix this holiday season. Featured titles will include Guillermo del Toro Pinocchio, Slumberland, Enola Holmes, The School of Good and Evil, Matildaand “Emily in Paris,” plus an all-new holiday lineup including Fall for Christmas, christmas with you, The Christmas Diary and “The Great British Baking Show: Holidays”.


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