Microsoft has opened its revamped Windows Store to third-party app stores, as promised. The first apps of this type confirmed to come to the Windows Store are Amazon and the Epic Games Store. We don’t know of any other stores on the way just yet, but we may see companies like Valve (Steam) and CDPR (GOG) joining us, as well as big software developers / publishers like Adobe, EA, and Ubisoft.
Microsoft Store CEO Giorgio Sardo confirmed upcoming Amazon and Epic Games stores, and said Microsoft looks forward to welcoming more such apps to its store in the coming months. âLike any other app, third-party storefront apps will have a product detail page – which can be found through search or browsing – so users can easily find and install it with the same confidence as anyone. what another app in the Microsoft Store on Windows, âexplained Sardo.
Importantly, and appealing to developers / publishers, Microsoft’s policy changes for the Windows Store mean that these third parties will be able to keep 100% of app revenue if they use alternative payment platforms. An exception is that if the app sold in the third-party store is a game, the revenue will be split 88/12. Tim Sweeney, CEO of Epic Games Seems ok with thatâ¦
The Verge points out something interesting about the Amazon Appstore integration. If you search the Microsoft Store, it will include the results of things in Amazon Appstore – this level of integration is not yet available in any other third-party store, but it is still in its infancy.
Microsoft’s more open shopping policy has already attracted many brands / apps, like Discord, Zoom, VLC, MusicMaker, and LibreOffice, as well as progressive web apps (PWAs) from Reddit, Lyft, Wikipedia, TikTok, etc. It has even started to allow alternative browsers in the store, and Opera and Yandex are already there.
The new Microsoft Store will be available from 5e in October, when Windows 11 launches, and it will be made available to Windows 10 users in due course.