American music producer Gryffin’s 2018 track titled “Tie Me Down (with Elley Duhé)” is currently enjoying a resurgence in Japan, making the rounds on various social media and video platforms.
The song he collaborated on with American singer Elley Duhé recently skyrocketed various charts in the country, reaching No. 1 on the Apple Music and iTunes Store dance charts, No. 1 on the Western music chart of LINE MUSIC and No. 3 overall. on Shazam Japan.
The Japanese music market is currently dominated by domestic and K-pop artists, with The Kid LAROI and Justin Bieber being the only non-Asian artists ranked in the latest Billboard Japan Hot 100, for their hit song “Stay”. Despite such a difficult situation for Western music, “Tie Me Down” is gaining momentum, up 168% in streaming volume the week of February 14 compared to the previous week, closing in on “Stay.”
‘Tie Me Down’ was released in August 2018 and featured on born artist Dan Griffith’s debut album Gravity, which fell in October of the following year. While the collaborative single has been popular since its initial release, it started gaining momentum last year mainly in Southeast Asia via TikTok and social media sites.
In Japan, various user-generated products videos featuring the track started going viral this year, and the song peaked on various charts on February 2. The clip posted on Universal Music’s TikTok account – Gryffin’s label in the country – has surpassed 3.6 million views.
Additionally, a choreography video by Local Campione, an influential Japanese dance trio, received over 3.2 million views on TikTok. Over 7,300 videos using their choreography have been released on the platform so far, propelling “Tie Me Down” to the top of the charts in Japan.
In response to overwhelming support from fans in his mother’s homeland – where he used to visit his cousins as a child – Gryffin shared a video of “Tie Me Down” with Japanese subtitles in February on his official YouTube channel.
US-based DJ and music producer, Gryffin got his start on Darkroom, the same label as Billie Eilish, and rose to prominence with remixes of some hit songs, including Maroon 5’s “Animals” and ” Desire” from Years & Years. Popular for his live shows and music incorporating live instruments with dance music, the 34-year-old entertainer performed on the Coachella main stage and solo show in Japan in February 2020, before the pandemic hit. only moved, was sold.
Gryffin’s latest single is “After You” featuring Jason Ross and Calle Lehmann, released in October last year. Fans praised the song, commenting “Gryffin never misses a beat!”