Did you think the battle between tech giant Apple and game developer Epic was ending after a landmark court ruling? Like us, you were thinking badly. Apple appears to have reneged on its promise to let Epic Games bring Fortnite back to the Apple App Store using legal means.
Now Fortnite will be blacklisted for years before it can make a comeback. And in the digital space, the gaps are filled very quickly. Essentially, Fortnite might never return to the App Store if Apple is successful.
What is happening to Fortnite now?
The tech giant has said Fortnite will only reappear on the App Store after its legal battles with Epic are over. This process would take years before the battle reaches a conclusive end..
Epic Games CEO Tim Sweeney revealed the news on Wednesday, days later after a U.S. court ruled that Apple couldn’t force app developers to use its payment method. Now game developers can redirect App Store users to their own payment portals, a move that many have hailed as a victory for game developers.
As history tells us, tech giants are almost always unlikely to lose due to their unexpected monopoly. Apple seems to be doing whatever it takes to keep Fortnite out of the App Store.
“This is another extraordinary anti-competitive move from Apple, demonstrating their power to reshape markets and pick winners and losers,” Epic Games CEO Sweeney said on Twitter.
Why are Apple and Epic going rogue?
After Epic launched its own in-app purchases to bypass the now-defunct 30% fee raised by Apple, the company responded by banning the app for violating contract rules.
Even though the recent ruling opened up more freedom for app developers in the Apple Marketplace, it left out a few demands, including Epic’s request to allow third-party app stores on Apple, which is already licensed by Google on its Android phones.
Even then, Google and Apple face antitrust laws around the world, including India, for their anti-competitive monopoly maintenance practices.
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