Blobfish International has teamed up with Roadshow Films and its agency OMD to develop a first cinematic campaign for the new The Batman film.
Working with Uber Eats, Deliveroo, Menulog and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with a QR code they can scan to buy or rent the movie to watch while they enjoy their meals at home.
The campaign is live in Sydney and Melbourne and 20,000 Batman-branded QR-coded bags will be part of the activation.
Consumers can watch the film on the Apple TV app, Amazon Prime Video, Microsoft Store, YouTube Movies, Google Play Store, Telstra TV Box Office, Fetch and Cinebuzz On Demand.
Marketing Manager Roadshow Films, Lachie Mackaysaid, “We were eager to engage with consumers directly in their homes in a truly unique way and activation achieves that.”
Nic CannCEO of Blobfish International said, “You can’t fault the engagement we can provide to reach a customer from the comfort of their own home, one of the many new and innovative ways sampling can engage with consumers and an industry first for the film. industry.
“We were thrilled to bring this fun campaign to life with Roadshow Films, especially since it’s so relevant – who doesn’t love a good movie paired with a delicious meal?”
It comes after Blobfish announced the appointment of Pink Rye as senior campaign manager in March.
Rye will work closely with some of Australia’s and New Zealand’s leading FMCGs and will be responsible for managing key client accounts across the Blobfish International business based in the Melbourne office.
The sampling network also announced the appointment of Tom DeVries in March as the new UK Sales Director for Blobfish, as the company continues its rapid expansion into the UK and European markets.