The Apple App Store, a place to go when looking to install new apps on your iOS device, isn’t exactly where you’d expect to be bombarded with ads. It already features a few ads, but soon it will have even more.
Apple’s App Store will soon start serving ads on its Today tab, which functions like the App Store’s homepage, according to 9to5Mac – it’s the first thing you see when you launch it. . Ads will show in the second slot, so they will be immediately visible when you open the App Store.
In addition, advertisements arrive on the product pages. App developers will be able to purchase ad placements at the bottom of other apps’ pages. They won’t be able to target specific products directly, but ads will appear on relevant product pages. This can be confusing, such as when a direct competitor appears as an ad on another app’s product page.
These new ads are in addition to ads that already appear in the App Store, namely in the Search tab and above search results. Ads are not easy to spot if you don’t actively search for them. they’re identifiable by a slightly lighter background and a small badge that says “Announcement” just below the app description.
When you search for Lightroom, the first thing that pops up is an advertisement. Adobe’s Lightroom app gets the slot under the ad.
Credit: Stan Schroeder/Apple
“Apple Search Ads gives developers of all sizes the opportunity to grow their business. Like our other ad offerings, these new ad placements are built on the same foundation: they will only contain content from apps‘ approved App Store product pages and will adhere to the same rigorous privacy standards,” Apple told 9to5Mac in a statement.
The report says the new ads will start rolling “soon,” but it’s unclear when they’ll be live for all users.
Given Apple’s fairly strict privacy policies, new advertisements will never be targeted to individuals or small groups, and users’ personally identifiable information will not be shared with third parties. If you want Apple to use even less personal data to serve you ads, go to Settings – Privacy & Security – Apple Advertising and turn off personalized ads.