Apple updated its App Store rules to allow developers to contact users directly about payments, a concession in a legal settlement with companies challenging its tightly controlled market.
According to the App Store rules updated on Friday, developers can now contact consumers directly about alternative payment methods, bypassing Apple’s 15% or 30% commission.
They will be able to ask users for basic information, such as names and e-mail addresses, “as long as this request is optional,” the iPhone maker said.
Apple proposed the changes in August as part of a legal settlement with developers of small apps.
But the concession is unlikely to satisfy companies like “Fortnite” developer Epic Games, with whom the tech giant is grappling with a long-standing dispute over its payments policy.
Epic has launched a case to break Apple’s grip on the App Store, accusing the iPhone maker of operating a monopoly in its store of digital goods or services.
In September, a judge ordered Apple to loosen control of its payment options on the App Store, but said Epic had failed to prove that antitrust violations had taken place.
For Epic and others, the ability to redirect users to a non-app payment method isn’t enough – they want players to be able to pay directly without leaving the game.
Both parties appealed.
Apple is also the subject of investigations by the American and European authorities who accuse it of abusing its dominant position.