Apple pays homage to American veterans in the App Store, TV and Maps app, Apple Watch, and more.


In honor of Veterans Day, Apple showcases apps, stories, audiobooks, health and fitness activities, content in the Apple TV app, and more. The company is also reminding veterans and serving military members that they are getting discounts on Apple products.

Apple today placed a banner at the top of its website with “Here are the Bravest” and a link to the discounted Apple Store for Veterans / Military. It offers 10% off on most products, even immediate family members who can qualify for the discount.

Apple also posted an article in the newsroom detailing all of the ways it honors Veterans:

On Veterans Day and throughout the year, Apple honors those who serve and their families for their courage, dedication and sacrifice. In honor of veterans across the United States, Apple celebrates the stories of veterans, mobilizes support for their communities, and shares their legacy with special activations on and its products and services.

As we reported earlier, Apple is holding a special Veterans Day award for Apple Watch users.

You can also check out the Time to Walk episode on Apple Watch of General CQ Brown, Jr.:

Earlier this week, Apple Fitness + released a new episode of Time to Walk featuring U.S. Air Force Chief of Staff General CQ Brown, Jr. and the first African American to lead a branch. of the armed forces. On this Veterans Day march, Brown describes how he bounced back from professional setbacks to achieve the highest rank in the Air Force, and what it was like to speak out after the murder of George Floyd. Time to Walk is an inspiring audio experience on Apple Watch designed to encourage Fitness + users to get active by walking more often, featuring some of the world’s most interesting and influential people sharing stories, photos and more. the music.

And Apple showcases military and veteran content in the App Store, Bookstore, Apple TV app, and more.

From the battlefront to the home front, the service and sacrifice of veterans is honored in the Military Stories collection on the Apple TV app, with inspiring documentaries like “Sky Blossom”, spectacular dramas and even irreverent comedies.

Find out more in Apple’s full Veterans Day post here, as well as Apple Apps for all featured content and resources.

Tim Cook also shared a message of gratitude for U.S. veterans as well as an uplifting story on how Apple devices help deal with veteran trauma.

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