Apple launches App Store developer program focused on UK women

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Tim Cook has launched a new UK-based App Store Foundations program, saying it’s part of the fight against the lack of women in tech.

Apple has already been praised for its representation of women at its recent events, and simultaneously criticized for the way female employees are treated. This is also part of joint efforts to improve diversity in the industry.

Apple has now launched a new App Store Foundations program in the UK, which is specifically aimed at supporting female developers. Talk to BBC NewsCook said the technology “isn’t going to achieve nearly what it could achieve” unless the industry becomes more diverse.

“I think the essence of technology and its effect on humanity depends on having women at the table,” he said. “Technology is a good thing that will accomplish a lot of things, but unless you have different viewpoints around the table working on it, you don’t end up with good solutions.”

Cook said there were “no good excuses” for not having more women in tech.

“Companies can’t walk away and say ‘there aren’t enough women in IT, so I can’t hire enough’,” he continued. “We need to fundamentally change the number of people taking computer science and programming classes.”

Apple has already been praised for its representation of women at its recent events, and simultaneously criticized for the way female employees are treated. This is also part of joint efforts to improve diversity in the industry.

The App Store Foundations program is Apple’s latest effort to bring more people into the tech industry and into coding.

“The UK has a thriving developer community and we are delighted to play a part in supporting it,” said Jen Walsh, Senior App Store and Services Manager, International, in a press release. “Ensuring there is a diverse set of developers who can create brilliant apps to meet the needs of users around the world is crucial to the App Store’s continued innovation and progress.”

“Launching the App Store Foundations program here in the UK,” Walsh continued, “with a focus on female developers, will help nurture the existing community of female founders here and inspire the next generation to follow in their footsteps.”

Apple says the iOS app economy supports more than 440,000 jobs across the UK. It says the country is the leading provider of iOS app jobs in Europe, which itself now supports 2.3 million jobs in total.

The UK scheme is an extension of previous EU schemes which reportedly supported over 1,000 developers. It provides what Apple describes as a “tailored program where they work closely in one-on-one and group sessions with App Store executives.”

How the program helps UK developers

Program developers learn technical topics related to Apple’s coding and APIs, as well as building their marketing and monetization. Apple hasn’t specified how long the program will last, but says developers will continue to have access to Apple experts after it ends.

Apple also didn’t say how many developers are on the program so far, but it did describe three, including Frolo, an app for single parents. Frolo users share advice and organize meetings.

“We are thrilled to partner with Apple experts through the App Store Foundations program,” said Zoe Desmond, founder of Frolo. “Our goal is to provide our users with the best experience possible, and the team is confident that with Apple’s support, we can not only make this possible, but also grow to reach even more users as we go. as we expand the services we offer.”

The new UK program follows several previous educational initiatives from Apple, most recently including its second “Impact Accelerator” for minority-owned businesses.

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