- Apple has significantly reduced the amount of data it shares on its App Store rankings.
- Instead of publishing the 1,500 top performing apps by category, Apple now only shares 200.
- Change “has an impact across the industry, ”an application intelligence company told customers.
- See more stories on the Insider business page.
Apple recently reduced the amount of data it shares on its App Store rankings, an important metric that the mobile industry relies on to generate revenue and usage and download estimates.
Instead of releasing the 1,500 top-performing apps by category, Apple now shares just 200. Apptopia, a mobile app intelligence company used by companies like Visa, Coca-Cola and Target, has informed them. customers of Apple’s announcement on September 2.
Apptopia said the move “has an impact on the entire industry” as the ranking is a “key entry” for performance calculations. App Annie, another mobile data and analytics service, also informed customers of the change. App Annie did not immediately respond to Insider’s request for comment.
The disruptions highlight the power of Apple. When the world’s largest tech company changes something seemingly small in its empire, entire industries scramble to adapt.
Adam Blacker, a spokesperson for Apptopia, said the company has been able to reclaim 500 ranking spots by country and category since Apple’s change.
“That’s about the same number of ranking spots that app intelligence companies like ours are able to surface on Google Play, so I don’t think that will have a big impact on Apptopia or our customers, ”he added.
Data on the top 10,000 apps by country should also remain available.
“We don’t expect this change to impact most of our customers given that the vast majority of app activity takes place in the top 10,000 apps in each country,” Apptopia told its clients. “This part of the market is not affected.”