App Store doubles Google Play Store in subscription spend

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Source: Joe Keller/iMore

Consumer spending on the App Store continues to eclipse that of the Google Play Store.

In new data analysis company sensor towerconsumer spending on subscription apps reached new highs of $13.8 billion in 2021, a 41% year-over-year increase from 2020.

Global consumer spending on mobile apps has again reached new heights in 2021, and data from Sensor Tower Store Intelligence reveals that mobile users are spending more on subscription apps than ever before. The top 100 non-gaming apps by subscription saw revenue grow 41% year-over-year, from $13 billion to $18.3 billion globally. That was 7 percentage points higher than in 2020, when spending on these apps grew 34% year-over-year, compared to $9.7 billion in 2019.

In terms of the breakdown of Apple’s App Store to Google’s Play Store, consumer spending on subscription apps in the App Store reached $13.5 billion, up from $4.8 billion. dollars on the Play Store. However, Google saw the biggest gain with 78% growth in spending from 2020 to 2021.

As in previous years, consumers spent more on subscription app downloads on the App Store than on Google Play. The top 100 non-gaming subscription apps on the App Store generated $13.5 billion in 2021, up 31% year-on-year from $10.3 billion. Consumers around the world spent $4.8 billion on Google’s top 100 subscription apps on the market, up 78% from $2.7 billion in 2020. subscribers on Google Play saw greater growth, top App Store apps saw nearly three times the spending last year.

US consumer spending saw a similar split, with the top 100 subscription apps generating $6 billion on the App Store, up 33% year-on-year from $4.5 billion. The cohort saw roughly $2.5 billion in consumer spending on Google Play, up 79% from $1.4 billion in 2020.

The top subscription apps by revenue for the App Store in 2021 were YouTube, Tinder and Disney+.

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