Adidas ends partnership with Kanye West following rapper’s ‘hateful and dangerous’ comments – as Gap immediately pulls Yeezy products from stores | American News


Adidas cut ties with Kanye West over the rapper’s anti-Semitic remarks, while Gap said it would immediately pull its products from its stores.

The German sportswear company said it had made the decision to “immediately end the partnership with Ye”.

“Adidas does not tolerate anti-Semitism and any other type of hate speech,” a statement read.

“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values ​​of diversity and inclusion, mutual respect and fairness.”

Adidas, which has been criticized for not acting sooner, said the end of the merger would have a “negative short-term impact” of up to $250m (£218m) on its net profit this year.

The Yeezy trainers have been a big hit for the company and are highly sought after on the second-hand market, regularly selling for hundreds of pounds.

US fashion chain Gap also said on Tuesday it was taking immediate action to remove products from the Yeezy Gap line, which was created in partnership with West.

West terminated the eight-year deal in early September after accusing the company of failing to meet the terms of his contract.

All remaining products will now be removed from Gap stores and the range’s website has been removed.

Both brands are the latest end business relationships with the rapper on his social media posts.

The 45-year-old, who legally changed his name to Ye last year, said he was going to ‘death con 3’ on Jews and recently suggested slavery was a choice.

West was criticized by his ex-wife Kim Kardashian who said “hate speech is never acceptable or excusable” and he was recently dropped by talent agency CAA.

Read more: What the rapper said and how people reacted

Photo: Evan Agostini/Invision/AP

West also came under fire for wearing a “White Lives Matter” t-shirt during his Yeezy collection show in Paris.

A completed documentary about him was also shelved.

The rapper was suspended from Twitter and Instagram for posts they said violated their policies.

West is buying alternative messaging platform Parler.

The site marketed itself as an unbiased platform and became popular with people banned from Twitter, also hosting prominent American conservative voices.

The app only made its return to the Google Play Store last month, having been removed after the Capitol riots in January 2021 for allowing posts that seek to “incite continued violence in the United States.” .


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